MKT-300 Consumer Behavior
A study of the actions and decision-making process of individuals and organizations involved in discovering, evaluating, acquiring, consuming, and disposing of products and services. This course applies the concepts, principles, and theories from the various social sciences to the study of how buyers think and act. In illustrating the importance of un-derstanding consumer behavior by business managers and public policy makers, special emphasis is placed the factors that influence consumer buying patterns.