MKT-305 Digital Marketing
This course takes the perspective that the digital revolution is changing the way consumers are reached and impacted by communication channels. The consumption of traditional media continues to decline. New digital video and streaming video platforms are growing. We are moving from a campaign-centric view to a more consumercentric view. The move toward an information-based economy is dramatically changing the way products are marketed and sold. To succeed in this new environment, students need to understand what is changing, how to use the new tools, and how to measure success in the digital world. Prerequisite: MKT 100