Communications Major with Digital Media and Culture Concentration
Degree Type
Bachelor of Arts
Digital media such as social media, artificial intelligence, big data, podcasts, mobile apps, software, and video games have dramatically shifted society, offering new opportunities to communication and marketing specialists, redefining what it means to be a media creator. The primary objective of the Digital Media and Culture concentration is for students to learn how to navigate the shifting digital media landscape, explore the creative possibilities of these technologies, and gain professional marketing experience successfully and ethically. Students will evaluate critically and historically the cultural values at play in digital media. Further, students will understand the impact digital media has on individual identity and society, stay current with the latest digital technologies and trends, and ultimately influence the future of digital media and culture.
The proposed interdisciplinary concentration in Digital Media and Culture will enable students to cultivate the necessary skills of critical thinking, creative production, and cultural curiosity through rigorous analysis of issues related to power, politics, representation, and identity. The innovative concentration offers a variety of courses at the nexus of culture studies, digital marketing, critical data studies, and creative media production. Coursework will include Social Media Marketing, Music and Podcast Production, Critical Internet Studies, Sound and Game Studies, and Consumer Behavior. Students will gain a variety of technical skills in digital software environments, sound production, and social media marketing campaigns. Further, students will obtain real-world experience through an internship in a digital media field of their choice and graduate with a certificate in digital media marketing.
In addition to the General Education requirements, students complete the following courses.
Program length: 48 months (based on full-time enrollment)
Program Requirements
Communications Major Courses
Digital Media and Culture Concentration
Related Course Work (Choose 9 credits)