B.P.S. Marketing Track

Degree Type

Bachelor of Science

A Bachelor of Professional Studies (B.P.S.) Minor is to be completed in accordance with a Business Major (120 credits).

Program Learning Outcomes:

• Demonstrate content mastery in the functional areas of our business core (accounting economics, management, quantitative business analysis, finance, marketing, legal and social environment, information systems, and international issues)
• Demonstrate the School of Business core competencies (critical reasoning, quantitative reasoning. ethical decision making. teamwork, personal accountability, effective communication)
• Evaluate the management related challenges and opportunities of business practices

Degree Requirements

Concentration and Bachelor of Sciences degrees in Business must:

1. satisfy all entrance requirements (Formal acceptance into the Business major, usually in the sophomore year, requires a 2.500 cumulative GPA, 2.000 for B.P.S. and A.A. programs.)
2. satisfy the specific requirement in a major or concentration.
3. fulfill a residence requirement of the last 30 credit-hours at Felician University.
4. maintain an average GPA of 2.000 throughout the program.
5. earn a minimum grade of “C” in all courses in the major.

Program length: 48 months (based on full-time enrollment)

Program Requirements

B.P.S. Marketing Track Courses:

*In addition to the general education requirements

MKT-100	Fundamentals of Marketing	3
MKT-300	Consumer Behavior	3
MKT-310	New Product Development	3
MKT-330	Social Media Marketing	3
MKT-410	Marketing Research	3
MKT-440	Marketing Strategy	3
Total Credit Hours:		18

Professional Studies Option — Marketing:

-	Professional Focus
Total Credit Hours:		38