Undergraduate Catalog

Concentration in Marketing

Degree Type

Concentration

Program Requirements

*In addition to the general education requirements:

Marketing Concentration Courses

MKT-100Fundamentals of Marketing

3

MKT-300Consumer Behavior

3

MKT-310New Product Development

3

MKT-330Social Media Marketing

3

MKT-410Marketing Research

3

MKT-440Marketing Strategy

3

Total Credit Hours:18